| Radico Khaitan has Magic Moments Remix Pink Vodka, strategically positioned to cater to the growing demand of the coloured and
flavoured beverage alcohol category. Positioned in the premium segment a cut above Magic Moments Remix flavours, it will be initially launched in UP, Rajasthan and Assam, and expanded to PAN India over the next 2-3 quarters.
Magic Moments Vodka portfolio (which includes Magic Moments Remix series, Magic Moments Verve range of products, Magic Moments Dazzle and Magic Moments Vodka Cocktails), a flagship brand for Radico Khaitan, has consistently been positioned as a trusted and popular choice within India's premium vodka market through its range of innovative flavours. Achieving a sales milestone of five million cases in FY2023 underscores the brand's commitment to providing high-quality vodka tailored to the diverse preferences of the Indian consumer. The brand currently enjoys a 60% market share in the entire vodka category (across domestic and international brands) with over 20 variants. |